Seafood store · Egypt
Seafood Mood
A bilingual Shopify store for a seafood brand with a wide range, 63 products, from Norwegian salmon to sushi ingredients and ready-to-cook boxes.
Visit the live store- Platform
- Shopify
- Market
- Egypt · EGP
- Languages
- Arabic & English
- Catalog
- 63 products, 8 collections
- Delivery
- 24h Cairo & Giza · weekly Alexandria
Seafood Mood sells across Egypt: whole and filleted salmon, shrimp, crab and lobster, squid and octopus, sushi ingredients, sauces, and ready-to-cook boxes. With a range that wide, the job was making it feel easy.
The context
Most orders are a mix, a salmon fillet, a bag of shrimp, something for the weekend. Prices run from about EGP 125 to large boxes near EGP 20,000, and delivery works on two rhythms: within 24 hours in Cairo and Giza, and a weekly run to Alexandria every Friday.
The problem
With more than sixty products across fresh, frozen, smoked, and ready-to-cook, a single list would hide most of the range. The brand also needed a place for bundles and seasonal offers that wouldn't clutter the catalog.
What we did
We built the store on Shopify in Arabic and English and grouped products into aisles, salmon, shrimps, sea fruits, crab & lobster, and an Asian Corner for sushi, with offers in their own space: Seafood Mood Offers, Stock & Save multi-packs, and seasonal campaigns.
Key decisions
- 01
Aisles, not a list
Eight collections built around what people cook, including an Asian Corner for sushi nights.
- 02
Bundles that make sense
Stock & Save multi-packs and mixed boxes turn a single item into a full basket.
- 03
Campaigns without the mess
Seasonal offer collections switch on for holidays without touching the rest of the store.
Under the hood
Shopify with a customised theme, Arabic and English storefronts with hreflang, EGP pricing, delivery zones and times shown on the home page, a WhatsApp line for urgent orders, and offer collections the team manages from Shopify admin.
The result
A wide seafood range that's easy to shop, with bundles and seasonal offers built into the store rather than bolted on.
Inside the store
