Premium seafood delivery · Egypt
Royal Sea
A bilingual Shopify store for a premium seafood brand, 37 products, from Norwegian salmon to king crab, delivered across Egypt.
Visit the live store- Platform
- Shopify
- Market
- Egypt · EGP
- Languages
- Arabic & English
- Catalog
- 37 products, 8 collections
Royal Sea delivers premium seafood across Egypt, Norwegian salmon, Black Tiger shrimp, king crab, lobster, to home kitchens as well as restaurants and hotels. The brief was a store that looks as good as the product and is easy to order from on a phone.
The context
Prices run from about EGP 150 for a small pack to over EGP 7,000 for king crab. At that range people need to trust the store before they pay: clear origin, honest weights, and no surprises at checkout.
The problem
The brand needed a proper store, not a template with the logo swapped in. Origin, weight, cut, and fresh-or-frozen had to be obvious in both languages, otherwise customers would ask on WhatsApp instead of ordering.
What we did
We built a custom Shopify store in Arabic and English, organised the 37 products into eight collections that match how people shop, and wrote product pages that answer the usual questions before anyone has to ask.
Key decisions
- 01
Shop by product, not by warehouse
Collections follow what customers look for, salmon, shrimp, sea fruits, crab & lobster, instead of internal categories.
- 02
Bundles get their own aisle
Sets and Royal Deals sit in dedicated collections, so a bigger basket is one tap away.
- 03
Both languages, properly
Titles, descriptions, and metadata are written in Arabic and English, with hreflang so each version is found on its own.
Under the hood
Shopify with a customised theme, native Arabic and English storefronts, EGP pricing, and consistent product data, origin, weight, cut, on every listing.
The result
Royal Sea now sells through a store that matches the price of what it sells: bilingual, quick on mobile, and organised so customers find the right product without having to ask.
Inside the store
